Alcohol-free beer on tap may increase pub options without cutting revenue
A study suggests that offering alcohol-free beer on tap may not reduce pub revenues, according to research from the University of York. The findings are based on an evaluation of how introducing alcohol-free beer in three locations affected customer choices and sales.
The result could influence pub management strategies, though the study's scope is limited to a small number of locations.
- journal
- Drug and Alcohol Review
- institution
- University of York
Taken from the source as published — check the details before acting on them.
Study method
The researchers evaluated the impact of introducing alcohol-free beer on tap in three locations, tracking changes in customer behavior and revenue.
Revenue impact
The study found no significant decrease in revenue after alcohol-free beer was introduced, suggesting it may be a viable option for pubs.
Common questions
Does the study prove that alcohol-free beer boosts pub profits?
No, the study suggests it may not reduce revenue, but it does not confirm an increase in profits.
How many locations were involved in the study?
The study evaluated the introduction of alcohol-free beer in three locations.
Sources
- Offering alcohol-free beer on tap boosts pub choices while keeping revenues intact, new study shows Phys.org · phys.org
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